The 12 members of the College Football Playoff selection committee
left the Thundering Herd out of their rankings, but Marshall is looking to the
Los Angeles public relations firm that Conference USA hired to bring attention
to its season.
Steve Brener, the president of Brener, Zwikel & Associates,
said in an interview that his firm hopes to maximize the visibility of the Herd
nationally.
"We aim to publicize the team and their success, so
that the 12 members of the voting committee will be well informed and aware of
their success this year," Brener said. “In the end, it will be up to the
twelve member to decide the four best teams in the nation.”
Brener said that his team is going to do national radio shows and
satellite television tours to get the message out to the public. His firm is
also sending information about the Herd's football team to contacts across the
country.
The PR firm sent out emails to the media highlighting certain
statistics, notes, and facts about the football team as of October 27. The
email also included the individual statistics of senior quarterback Rakeem Cato
and junior running back Devon Johnson.
Courtney Morrison-Archer, Conference USA's Associate Commissioner,
said in an interview that it is not uncommon for the conference to work with an
outside consultant agency, especially since they want to bring attention to
Marshall's campaign.
"In this instance, we felt the story of Marshall football was
a great one to tell," Morrison-Archer said. "Why not do what we could
to tell it the best and most effective way possible?"
Conference USA also hired a public relations firm to bring
attention to the conference. Jason Corriher, Marshall's football sports
information director, told USA Today that the conference is using the Herd's
success for publicity.
"We're the ones that they've used to pursue some publicity
for the league because of our national ranking," Corriher said. "It
helped our cause and our league."
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